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A poll- could use your assistance
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john kanca



Joined: 14 May 2005
Posts: 6342

PostPosted: Sun Oct 22, 2006 10:43 am    Post subject: A poll- could use your assistance Reply with quote

When you choose to open a dental magazine, what would you choose to read and why?

Thanks! Cool
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cool kid



Joined: 12 May 2005
Posts: 818
Location: chicago

PostPosted: Mon Oct 23, 2006 7:27 am    Post subject: Reply with quote

I personally like to read about doctors that share techiques on procedures that I enjoy doing or want to learn more about. I hate to admit this but I have a tough time getting through a lot of research articles. I wait for smart guys like you to give me the cliff notes.
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Mark J Fleming DDS



Joined: 11 May 2005
Posts: 736
Location: Sarasota, FL

PostPosted: Mon Oct 23, 2006 7:44 am    Post subject: Reply with quote

It has to be an article that is relevant to how I practice. Then I look at the author and his/her experience in the area. Cool
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john kanca



Joined: 14 May 2005
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PostPosted: Mon Oct 23, 2006 8:24 am    Post subject: Reply with quote

In which magazines? Not research- trades.

We're trying to figure out where ad dollars would be best spent.
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Mark J Fleming DDS



Joined: 11 May 2005
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Location: Sarasota, FL

PostPosted: Mon Oct 23, 2006 8:49 am    Post subject: Reply with quote

I like Kugel's Inside Dentistry. I look at things in Dentistry Today and Practical Procedures & Aesthetic Dentistry.
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cool kid



Joined: 12 May 2005
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Location: chicago

PostPosted: Mon Oct 23, 2006 8:59 am    Post subject: Reply with quote

I like dental economics, dental product reports and reality Razz Razz Laughing
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Rich (cool kid) Rosenblatt
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Mark J Fleming DDS



Joined: 11 May 2005
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Location: Sarasota, FL

PostPosted: Mon Oct 23, 2006 11:59 am    Post subject: Reply with quote

cool kid wrote:
I like dental economics, dental product reports and reality Razz Razz Laughing


You're a bad man!!!!!!!!!!!! Twisted Evil Cool
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john kanca



Joined: 14 May 2005
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PostPosted: Mon Oct 23, 2006 1:05 pm    Post subject: Reply with quote

That was not so Cool, Kid! Razz Razz
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cool kid



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PostPosted: Mon Oct 23, 2006 1:19 pm    Post subject: Reply with quote

leave it to me. In a serious answer, I read PPAD and Dentistry Today. I think they have the articles that are most interesting to me.
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Scott
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PostPosted: Mon Oct 23, 2006 6:15 pm    Post subject: Dentistry Today Reply with quote

Do you spend anytime reading the ads or review the ads?
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Mark J Fleming DDS



Joined: 11 May 2005
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PostPosted: Mon Oct 23, 2006 6:39 pm    Post subject: Re: Dentistry Today Reply with quote

Scott wrote:
Do you spend anytime reading the ads or review the ads?


I do. Not all, those that pertain to my style of practice. Cool
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cool kid



Joined: 12 May 2005
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Location: chicago

PostPosted: Mon Oct 23, 2006 9:23 pm    Post subject: Reply with quote

certain things about ads catch my eye. Things like interesting contraptions for procedures that I'm doing to make them easier. Seeing the face of a person that I respect in an ad will get me to read it many times. Since most of us bond, most will likely read the ad. Any thoughts as to what you'd like to put in it to catch the eye of laymen like me?
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philzelmanow



Joined: 26 Apr 2006
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PostPosted: Tue Oct 24, 2006 8:22 pm    Post subject: Reply with quote

I almost never even notice the ads. I leaf through the articles, rarely finding anything worth serious consideration. I only read in depth if I respect the author, or if the subject matter seems relevant to my practice (a rarity). As far as which magazines, I browse all the free crap that comes to my door. In that you are looking for guidance, I would say using John's name and face as much as possible is your best bet. Long before I used any of Apex's products, I knew OF John Kanca. Had I come across an article or an ad with his name on it, this would have prompted me to pay attention. In fact, it's why I use Sim and Anchor. Had John's name not been attached to them, I'd be using something else. I would have John publish his findings with these products and compare them to the other bonding agents. Then I would blanket all the periodicals, if possible. I can't overstate how important it would be to have John's name plastered all over the article. Name recognition is everything. John's got it. Apex does not. Find a way to make Apex synonymous with John Kanca. Hope I have been of some help. Sometimes I wonder if I just like to yap. Very Happy BEST OF LUCK. PHIL
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john kanca



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PostPosted: Wed Oct 25, 2006 7:39 am    Post subject: Reply with quote

A lot of times yapping is very helpful!

thanks, Phil. Cool
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Ekrause



Joined: 11 May 2005
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PostPosted: Wed Oct 25, 2006 12:14 pm    Post subject: Reply with quote

I generally stopped reading the trade magazines when I found Dentaltown, (and now Apex Forum). I'll browse through them occasionally and read the odd clinical article now and then. I completely and totally ignore any ads.
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